In 2006, Moba opened an office in Beijing, China. It was a way for us to further strengthen our position in a country where orders were already growing. Having its own office means Moba is able to help its Chinese customers to take the next step in egg grading, packing and processing.
Furthermore, an aging population means that demographics are changing. In the long run, this will increase the demand for automation and creating clusters to produce a high-volume output.
Around 1.5 billion eggs are consumed in China every day. Less than 10% of these eggs are graded and less than 1% is used for further processing. "Of these eggs, we estimate that 90% goes through Moba equipment," Mrs. Minnie Wang from Sales Support explains. The majority of graded eggs are sold in the urban clusters of Beijing/Tianjin, Shanghai/Suzhou/Hangzhou and Guangzhou/Shenzhen. As for the rest of the eggs, approximately 900 million are consumed in rural areas, some go straight to further processing and some are used in a variety of finished products. In most rural areas, consumers will have their own chickens, so they have their own supply of eggs in their backyard.
"With that in mind, we are absolutely aware of the potential for industrialization and automation in China," Mrs. Minnie continues. "In addition, the industry is facing challenges when it comes to securing land for setting up layer farms. The government is focused on improving the environment and reducing environmental impact. Furthermore, an aging population means that demographics are changing. In the long run, this will increase the demand for automation and creating clusters to produce a high-volume output."
Our team is extremely dedicated and highly skilled. Every day our focus lies on our customers and delivering exemplary service. Our goal is to continue to develop and grow our skills and abilities in these areas.
Dedicated Service team
Moba Beijing has a team of 23 employees, led by Managing Director Mr. Christoffer Ernst. In 2016, the office moved to a larger and more modern facility to accommodate recent growth where it now has a fully stocked warehouse which contains parts for all Moba and Pelbo equipment.
Moba has the policy to be available for its customers around the clock. The Beijing office has its own extensive Service department, with Service Manager Mr. Jack Chen taking care of engineering planning and fieldwork. The Service team is supported by experienced engineers Mr. Albert Wang and Mr. Terry Zhong, both have worked for Moba for over a decade. Four senior engineers and three junior engineers form the backbone of the team.
The Service team at Moba Beijing has established long-term relationships with local customers by providing 24/7 remote servicing and on-site servicing in cases of emergency. Currently, Moba Beijing has around 80 customers in China and Mongolia and has installed over 160 Moba systems, including egg graders, Farmpackers, automatic packers, egg breakers and processing equipment. Mrs. Minnie concludes: "We are extremely proud of what has been achieved and how our customers show their loyalty and support us by using Moba equipment to grow their businesses. Our team is extremely dedicated and highly skilled. Every day our focus lies on our customers and delivering exemplary service. Our goal is to continue to develop and grow our skills and abilities in these areas."