In Kuwait, Moba relies on the support of agent Burgan Agri Food Industry. With almost forty years of experience in the market, they know exactly what makes the customer happy. And together with Moba, the company has become a major player in its field.
In 1981, Mr. Mohammed Al-Fraih founded Burgan Agri Food Industry as a provider of quality products and services for the growing agriculture, poultry, livestock and food processing sectors. The company is the only firm in Kuwait that specializes in building poultry plants for the production of meat and eggs. Over the years, Burgan Agri Food Industry gained knowledge via its international partners as well as first-hand experience with completing major and minor projects for the Kuwait government and private companies and farmers. Thanks to its many years in the industry, Burgan Agri Food Industry is not only a contractor and provider of equipment, but also an adviser to other players in the market and participates in studies within the field.
Over the years, the success of Burgan Agri Food Industry has given the company the opportunity to expand the business. The team now consists of 50 employees, from engineers to sales staff, that are based at five central offices in Kuwait.
One of its international partners is Moba. "We have been Moba's agent in Kuwait since our foundation, it was one of the first official cooperations we established", Mr. Al-Fraih reflects on the start of this successful collaboration. On February 27 1990, the Dutch Minister of Agriculture, Mr. Gerrit Braks, presented an award to him in recognition of his outstanding efforts in marketing Dutch agriculture. "It was an honor to receive that award but it wouldn't have been possible without the efforts of Moba and the other Dutch companies we cooperate with."
Mr. Al-Fraih believes he knows why the cooperation between his company and Moba has been so fruitful: "Our key focus is customer satisfaction. To achieve this, the communication between us, Moba and the customers must be a smooth process. In 2018, Moba opened an office in Dubai and we really appreciate the extra service and support we have received from this office. Now, Moba is even closer to our customers in this region. A great benefit for our customers. That is what we always keep in mind; making the customer happy. And I believe that this is the reason why we have achieved such amazing successes together with Moba. We listen to our customers and therefore understand what their needs are."
"I believe that we are a successful agent due to our focus on serving the poultry industry as a complete provider of machinery, robotics and consultation. The cooperation with Moba has opened a worldwide network to us and given us friendships with all the Moba-agents from all over the world. Meeting the worldwide Moba team during events feels like a family gathering. Our cooperation with Moba started almost forty years ago and to this day Moba is still the undisputed brand name in the egg industry."