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The next step for moba

Introducing Moba's CCO, Mr. Marc van Hout


In January 2022, Mr. Marc van Hout joined Moba as Chief Commercial Officer. With his knowledge of marketing and commerce, refined sales skills and 23 years of experience in the food industry, Marc is the perfect fit for the Moba team to launch the company into the future. In this issue of Moba News, you can get acquainted with our new CCO.


First of all, welcome to Moba! How have your first few weeks at the company been?
"I must say that my start at Moba has been very exciting. Busy, of course, but I am amazed by the passion and enthusiasm of the Moba team and I am glad to be part of such an ambitious company. In my first weeks, I have met a lot of Moba employees and spoken with them at length about the company, what we stand for and our ambitions. These were all fruitful conversations that have given me a lot of positive energy. At home, I sometimes joke that I feel like a sponge, just absorbing all the information that I have received so far."

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The dynamic of this sector excites me and there is always a potential for innovation within this industry. And it is a very relevant industry — finding ways to feed a growing population with healthy, safe and affordable food.

What did you know about Moba before you joined the company?
"I have been working in the food processing industry for 23 years, so I had heard about Moba's great reputation — but I must admit, my knowledge was limited. However, after my first meetings with Mr. Edwin Bolwerk and Mr. Anton Janssen, Moba's CEO and CFO, I had a clear picture of the company. They told me all about our amazing history, the high-tech equipment we offer our customers and the market position Moba has conquered in its 75 years in the industry. Those were very positive conversations and it became very clear to me that I wanted to be part of this company. I could feel the enthusiasm from both sides." 


Why did the position of CCO appeal to you?
"I decided to commit to Moba because this position combines three aspects of business that I have previous experience with. As CCO, I am responsible for the company's commercial strategy and portfolio development. The commercial side of companies has always appealed to me, even when I was studying mechanical engineering in Eindhoven. That is why I took commercial business as my minor during that time. I held various positions at my last company, where I worked for 23 years. I was responsible for the Sales department, and therefore know exactly the challenges our sales managers face. I was also Head of Product Management, making decisions about the product portfolio, deciding the future direction and creating strategy, and as General Manager, I managed a medium-sized company. As CCO, all these aspects come together, as I will work closely with Sales, Product Management, Marketing and Innovations. I also wanted to continue to work within the food industry. The dynamic of this sector excites me and there is always a potential for innovation within this industry. And it is a very relevant industry — finding ways to feed a growing population with healthy, safe and affordable food."  

 I believe that I can play a role in taking Moba to the next level by sharing my experience and knowledge of the industry with the Moba team and choosing the right strategy so that we will remain a reliable partner our customers can count on.

And why are you the right person for the job?

"I believe that with my knowledge of the food processing industry and my experience in Sales, Commerce, Product Management and Strategy, I can be a real asset. Moba is an ambitious company, with a great market position, strong customer relationships and passionate employees. We need to build on that success by choosing the right course for Moba to ensure our future. I believe that I can play a role in taking Moba to the next level by sharing my experience and knowledge of the industry with the Moba team and choosing the right strategy so that we will remain a reliable partner our customers can count on."


What do you see as the biggest challenge?
"The egg industry is dynamic and our customers face different challenges every day. The one thing they all have in common is that they want to get the most out of their eggs and provide consumers with healthy egg products. However, food production margins are thin. That is where Moba comes in. Technologies that are available today were unimaginable just a few years ago. This means that more and more tools are available to help in the quest for the perfect egg. As a pioneer in the industry, we are determined to implement these techniques into our equipment and services to guarantee the highest possible yield and quality. But we can only do so if we understand the challenges our customers face and identify their needs. By visiting their plants and keeping in close contact, we can gain an understanding of what they expect of their equipment. We want to give our customers an edge over their competitors by offering them reliable machinery and services that use the latest technologies. This will ensure that our customers can meet the high expectations of their target market and gain more profit. That is why I am very excited to visit our customers around the globe. Working closely together is the only way that we can continue to provide our customers with complete and revolutionary solutions. This is our challenge both today and in the future."
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