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The customer story of Coöperatie Heibloem Eieren
Proud to sell their own branded, extra fresh eggs
For more than 25 years, Moba has been offering customers all over the world the opportunity to trade in their used Moba systems when they need replacing. At Moba SMS, the machines are dismantled, pressure cleaned, completely rebuilt, and then resold, ready for a new life. Two years ago, Harrie Beekmans, one of the owners of the Dutch company Coöperatie Heibloem Eieren, bought an Omnia XF170 from Moba SMS, and he is very pleased with the performance of his refurbished egg grading system.
From a very young age, Harrie was clear about where his future would lay. His father was a chicken farmer and he was keen to follow in his father's footsteps. He took over his father's company in 1996. At a study club, he met fellow poultry farmer Jan van Baast. Their conversation soon turned to eggs, as that was something they were both interested in. As a result, Coöperatie Heibloem Eieren was founded in 2007 as a collaboration between two poultry farms in Oirschot. The name refers to the Heibloem area of the Netherlands, where both farms are located.
The first eggs were graded using a Moba handpacker. This involved placing every egg on the table-style grading machine by hand. The grader then weighed the eggs to grade them into S, M, L, and XL eggs. The eggs were then removed from the grader and packed, also by hand. "It was all done purely by weight," explains Harrie. "By working this way, we were able to process around 1,500 eggs an hour." He soon began looking for an egg grading system with a higher capacity. "An acquaintance of mine decided to leave the egg industry, so he didn't need his Moba5000 anymore. That was a great opportunity for me to take over his system."
We process around 1.2 million eggs a week from 230,000 laying hens. Numbers like this are no problem at all for the Omnia. The grader has greater capacity and a higher speed.
Harrie had the Moba5000 for ten years. "By then the egg grader was 30 years old and was well in need of replacement. I had my eye on a system at Moba SMS, the Omnia XF170. It had been completely refurbished and was as good as new! With the Omnia, we no longer have to work on weekends. The speed of this grader means we can process all of our eggs in five days. We process around 1.2 million eggs a week from 230,000 laying hens. Numbers like this are no problem at all for the Omnia. The grader has greater capacity and a higher speed. After six months we also added a Crack Detector and an Egg Inspector, which means our customers receive only eggs of the highest quality."
Extra fresh
Coöperatie Heibloem Eieren sells its graded eggs as a regional product under the brand name Lekker'nei (a play on the Dutch word for a delicacy). What is the secret to a delicious egg? According to Harrie, it is all about freshness. "Lekker'nei eggs are guaranteed to be on the shelf within two days because they go directly from our farms to retailers. That makes our eggs 'extra fresh'. Within the EU, only eggs laid fewer than nine days ago can bear this label." This is not the only thing that sets the company apart. Coöperatie Heibloem Eieren takes corporate social responsibility very seriously, so the raw materials used for its chicken feed, such as wheat, are all locally sourced.
After two years of working with the Omnia, we are very pleased with the performance of the egg grader. The Omnia breaks down less often, we can be more flexible, for example, if we want to reduce the number of conveyors in operation, and the grader is easy to use.
Technical Training Center
Harrie is pleased with the way his farm runs and his customers are happy with the fresh Lekker'nei eggs. "It took a bit of getting used to when we first got the Omnia, but the course I took at Moba's Technical Training Center taught me how to make the best use of the system. After two years of working with the Omnia, we are very pleased with the performance of the egg grader. The Omnia breaks down less often, we can be more flexible, for example, if we want to reduce the number of conveyors in operation, and the grader is easy to use. We can't imagine grading eggs without our Omnia anymore."
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